Dynamics CRM

Microsoft Dynamics CRM

Microsoft Dynamics CRM is a customer relationship management software package developed by Microsoft. The software is mainly used to manage and maintain customer relationships, track sales leads, marketing, and pipeline, and deliver actionable data.

Dynamics CRM is a piece of business software, made by Microsoft. It’s a customer relationship management software that helps businesses manage their customer database, generate new leads, engage with their customers, and resolve customer service issues.

At its most basic level, it’s a database which helps businesses to organize and manage their customer and lead data. Through the software, users can contact customers and leads, which records and tracks every customer interaction. This allows a business to build a complete picture of its relationship with its customers so that the customer journey can be personalized.

Dynamics AX is part of the Microsoft Dynamics suite, which contains both ERP and CRM software (which Microsoft now refers to as “apps”).


Better understand your customer

Microsoft Dynamics CRM offers 360 degree insights into customer details such as communication history, service, buying trends and more in a single stride. You can use these insights to your competitive advantage to understand and connect with customers on their terms.

Get your work done anywhere

Microsoft Dynamics CRM can be deployed on premise as well as hosted on the cloud. Many organisations are however using a hybrid deployment option that allows them to use a combination of both. As such users have access to the data they need regardless of their location or device helping them work productively and efficiently.

Increase your sales

With Microsoft Dynamics CRM you can identify and focus on the leads that are more likely to bring in revenue. You can also use this platform to drive sales best practices across the organisation.

Unlock your business’ potential

Microsoft Dynamics CRM allows you to bring your teams together and work collaboratively on ideas and projects. It is a platform that encourages internal and external communications to foster meaningful relationships.

Bring customers, vendors and partners closer

Microsoft Dynamics CRM makes it easy to share information internally and externally with controlled access and user restrictions. This brings your customers, partners and vendors closer and have better relations.

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